Manchester United – Social Media Rebrand (Concept)

As a personal project, I set out to reimagine Manchester United’s social media presence with a bold, modern rebrand rooted in the club’s iconic legacy.

This 12-piece concept explores how the club could elevate its visual identity across digital platforms, aligning with the energy of its global fanbase while maintaining a strong connection to its heritage.

The rebrand focuses on:

• Consistent, impactful layouts for matchdays, announcements, and highlights

• A dynamic colour palette and textured backgrounds inspired by Old Trafford’s atmosphere

• Bold typography and modular design for quick adaptation across formats

• Strong emphasis on storytelling, energy, and emotion in every asset

This project challenged me to think strategically about brand consistency, content hierarchy, and designing for engagement at scale, all while honouring one of football’s most recognisable brands.